Canada’s Favourite Car Brand: Why Honda Continues to Lead the Way

All across the country, from urban centres to rural backroads, Honda vehicles continue to earn the trust of Canadians. In 2023, the Honda Civic reclaimed its spot as the best-selling car in Canada, proving again that reliability, affordability, and performance still matter most. Whether it’s the fuel-friendly Civic, the family-ready CR-V, or the powerful Ridgeline, Honda offers something for everyone. That consistency is why Honda has remained a household name here for decades—and it’s not slowing down.

Historic Investment in Canada's EV Future

In a massive move that made headlines nationwide, Honda Canada announced a $15 billion investment to build electric vehicles and batteries right here in Alliston, Ontario. Set to begin in 2028, the facility will produce 240,000 electric vehicles annually, powered by a new battery plant capable of 36 GWh each year. This isn’t just about cars—it’s about thousands of new jobs, long-term growth, and keeping EV innovation in Canada’s hands. The investment confirms Honda’s deep belief in Canadian talent and infrastructure.

No Exit, Despite Tariffs

While other automakers have looked south or overseas due to tariff pressures, Honda stayed firmly planted in Canadian soil. Around 90% of Honda vehicles sold in the U.S. are built in North America, and Canada remains a key part of that production plan. Tariffs have made things more complex, but instead of relocating, Honda doubled down—continuing to build in Canada and adding to its workforce. It’s a move that shows how strong the local auto ecosystem is, from the parts supply chain to the trained workers who make it all happen.

Why Canadians Keep Choosing Honda

So, what makes Honda so special here? It’s the mix of performance, fuel economy, and value that just works for Canadian lifestyles. Honda’s commitment to quality and innovation is built into every model. But it’s also about trust. Drivers in Fredericton and across the Maritimes know their Honda will hold its value, perform in every season, and be backed by one of the most respected service networks in the country. With new EVs on the horizon and a firm foundation in place, Honda is building for the next generation of Canadian drivers.

Stop By and See Why

Are you ready to experience what makes Honda Canada’s most trusted brand? Visit Riverview Honda in Fredericton, NB to explore the latest models, from Civic to CR-V, and be part of the future with Honda’s upcoming EV lineup. The road ahead starts here.

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